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2018 Finalists & Winners

Section A MEDIA

MEDIA

Section A: Media 3D A seat at the table Demographica Bronze
Section A: Media 3D Garagista – For Sale Ale Duke Gold
Section A: Media 3D How OMO used a dirty book to reconnect children with playtime and storytime. Ogilvy Cape Town Bronze
Section A: Media 3D MARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP” Publicis Machine Gold
Section A: Media 3D Survivor Tree Email Gorilla Bronze
Section A: Media Direct Mail: Addressed and Unaddressed Campaigns Stay in your Happy Place African Bank Bronze
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Bronze
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio Shield Be the next champion Gorilla Bronze
Section A: Media Email Marketing Nedgroup Medical Aid Scheme “Fittest Fingers First” The Cheese Has Moved Bronze
Section A: Media Email Marketing Survivor Tree Email Gorilla Bronze
Section A: Media Experiential Media Apartheid Museums – Bill of rights Joe Public Gold
Section A: Media Experiential Media Carling Black Label – Soccer song for change Ogilvy Cape Town Gold
Section A: Media Experiential Media DStv – Halloween Sleepover Ogilvy Johannesburg Bronze
Section A: Media Experiential Media Guinness Match Made of Black Carat Leader
Section A: Media Experiential Media How OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens. Ogilvy Cape Town Gold
Section A: Media Experiential Media Robertsons Reinvention Kitchen The Hardy Boys Bronze
Section A: Media Experiential Media Russian Bear Vodka #IAMNEXT Densu Aegis Network Leader
Section A: Media Experiential Media Jaguar Land Rover Two Icons Tour Captivate Brand Activations Silver
Section A: Media Experiential Media VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLO Ogilvy Cape Town Gold
Section A: Media Experiential Media Volkswagen fuels the worlds largest game #Marco #Polo Ogilvy Cape Town
Section A: Media Face to Face Activations / Field Marketing #ShieldReady Gorilla Bronze
Section A: Media Face to Face Activations / Field Marketing Pin Pop Tongue Painter School Tour Nungu Marketing Leader
Section A: Media Innovative Solutions Investec Insterview Wunderman SA Bronze
Section A: Media Innovative Solutions Lucozade Boost Your Drive Mindshare Bronze
Section A: Media Integrated Direct Marketing Campaign (R500 000 budget or less) #BeProteas Levergy Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Cadbury PS – #SayItWithPS Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Disney Solo Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) DStv Access – Ringa No Makenzo Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) DStv – Fanalysis Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Firstwatch Whisky Platinum Seed Bronze
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Heineken UEFA Champions League Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Iliadin #MimicYourMan Gorilla Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Knorr leave no food behind Liquorice Bronze
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Lucozade Boost Your Drive Mindshare Bronze
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Royco Rewards Mobitainment, ARC South Africa, Asakhane Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Samsung S9 Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLO Ogilvy Cape Town Gold
Section A: Media Mobile SMS, MMS Royco Rewards Mobitainment, ARC South Africa, Asakhane Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns AXE Golden Ticket Gorilla Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Chicken Licken® Double Chick’n Boerie™ Burger Debate Joe Public Connect Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Jägermeister Jäger X TBWA Hunt Lascaris Durban Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC #BlackFriedDay Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC Dunked Burgers Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Lucozade Boost Your Drive Mindshare Leader
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns LUX #MoreThanYouCanSee Experience Gorilla Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns MARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP” Publicis Machine Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Neurobian Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns The Avbob Poetry Project iLEAD et al, a member of the et al group Silver
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Black – The Future of Entertainment Now Joe Public Connect Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns The Mentorship Challenge iLEAD et al, a member of the et al group Silver
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Vodacom Repositioning Ogilvy Johannesburg Gold
Section A: Media Search Marketing: SEO and PPC KFC Search Always On Mindshare Leader
Section A: Media Search Marketing: SEO and PPC KFC Search Black Fried-Day Mindshare Silver
Section A: Media Search Marketing: SEO and PPC RE/MAX Dynamic Search Ads Campaign JellyFish Leader
Section A: Media Search Marketing: SEO and PPC Samara Game Reserve Ruby Digital Leader
Section A: Media Search Marketing: SEO and PPC Satrix – Beating the Index Rogerwilco Gold
Section A: Media Search Marketing: SEO and PPC WesBank dialing down the call centre Rogerwilco Leader
Section A: Media Social Media (Social Media Platforms) #BeProteas Levergy
Section A: Media Social Media (Social Media Platforms) Shield Pressure Moments Gorilla Leader
Section A: Media Social Media (Social Media Platforms) #COKESCORECHALLENGE Playmakers Silver
Section A: Media Social Media (Social Media Platforms) BUILDERS – “GET YOUR HOUSE IN SHAPE” Publicis Machine Leader
Section A: Media Social Media (Social Media Platforms) Cadbury PS – #SayItWithPS Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) Chicken Licken® Hotwings® Sbu 2.0 Joe Public Connect Bronze
Section A: Media Social Media (Social Media Platforms) DStv – Fanalysis Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) DStv – Halloween Sleepover Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) DStv – The Other Host Nation Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) Happy Father’s Day from OMO #FathersDayForAll Liquorice Gold
Section A: Media Social Media (Social Media Platforms) Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Bronze
Section A: Media Social Media (Social Media Platforms) Jägermeister Ice Cold Oppikoppi TBWA Hunt Lascaris Durban Bronze
Section A: Media Social Media (Social Media Platforms) Jägermeister Jäger X TBWA Hunt Lascaris Durban Gold
Section A: Media Social Media (Social Media Platforms) JC Le Roux #ExpressYourself Liquorice Leader
Section A: Media Social Media (Social Media Platforms) KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__ Ogilvy Cape Town Gold
Section A: Media Social Media (Social Media Platforms) Kwesé Play EOH Digital Leader
Section A: Media Social Media (Social Media Platforms) Magnum MaXhosa Liquorice Leader
Section A: Media Social Media (Social Media Platforms) Nimeu – 12 Week Challenge #NoMakeUpBride Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Pfizer – Life Uncensored Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Philips #ShaveToRemember Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) RAF (Road Accident Fund) Back to School EOH Digital Leader
Section A: Media Social Media (Social Media Platforms) Rémy Martin – the luxury Fine Champagne Cognac Platinum Seed Leader
Section A: Media Social Media (Social Media Platforms) Shield – Be The Next Champion Gorilla Leader
Section A: Media Social Media (Social Media Platforms) Skip – End of Fast Fashion Ogilvy Cape Town Gold
Section A: Media Social Media (Social Media Platforms) The 2017 Absa/City Press Money Makeover Challenge Brave Group executed by Rogue Silver
Section A: Media Social Media (Social Media Platforms) The Avbob Poetry Project BRAND et al, a member of the et al group Gold
Section A: Media Social Media (Social Media Platforms) The Mentorship Challenge BRAND et al, a member of the et al group Gold
Section A: Media Social Media (Social Media Platforms) The Parent Feed by Littleworld Woolworths Leader
Section A: Media Social Media (Social Media Platforms) Vodacom Summer Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) WesBank – Graduate Finance Social CREACHAs Leader
Section A: Media Social Media (Social Media Platforms) #StopDayLightRobbery M&C Saatchi Abel Bronze
Section A: Media Websites Robertsons Liquorice Leader
Section A: Media Websites South Africa’s Ultimate Journey Motor Happy Bronze

Section B: Multi Channel/ Country Campaigns

MULTI CHANNEL / COUNTRY AWARDS

Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Absa Private Banking for Young Professionals – You’ve earned it, now own it Mortimer Harvey Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Come to the cloud with us Firewater Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) South Africa’s Ultimate Journey Motor Happy Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Carling Black Label #NOEXCUSE Ogilvy Cape Town Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns KFC “Make A Meal Of It” The retail ad that united the globe Ogilvy Cape Town Gold
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Lucozade Boost Your Drive Mindshare Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Philips #ShaveToRemember Ogilvy Johannesburg Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Robertsons Reinvention Kitchen The Hardy Boys Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Shield Pressure Moments Gorilla Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Surf Laundry – School of Shine Liquorice Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns TALK TO NANDO’S Nudge Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns The Avbob Poetry Project The et al group Silver

Section C: Relationship Marketing Awards

RELATIONSHIP MARKETING AWARDS

Section C: Relationship Marketing Awards CRM Programmes ABSA – Youth Campaign TLC Marketing Worldwide Bronze
Section C: Relationship Marketing Awards CRM Programmes Nedbank Greenbacks TLC Marketing Worldwide Silver
Section C: Relationship Marketing Awards CRM Programmes Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader
Section C: Relationship Marketing Awards CRM Programmes TALK TO NANDO’S Nudge Gold
Section C: Relationship Marketing Awards Database and Analytics Innovation TALK TO NANDO’S Nudge Leader
Section C: Relationship Marketing Awards ERM: Employee Relationship Marketing MTN Press Pause Actuate Leader
Section C: Relationship Marketing Awards ERM: Employee Relationship Marketing Nedgroup Medical Aid Scheme “Fastest Fingers First” The Cheese Has Moved Leader
Section C: Relationship Marketing Awards Loyalty Programmes Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader

Section D: Craft Awards

CRAFT

Section D: Craft Awards Art Direction BMW X2 EOH Digital Leader
Section D: Craft Awards Art Direction Robertsons Reinvention Kitchen The Hardy Boys Silver
Section D: Craft Awards Art Direction Black – The Future of Entertainment Now Joe Public Connect Gold
Section D: Craft Awards Art Direction Castle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it” Ogilvy Cape Town Leader
Section D: Craft Awards Art Direction Chicken Licken® Hotwings® Sbu 2.0 Joe Public Connect Gold
Section D: Craft Awards Branded Content BMW X2 EOH Digital Leader
Section D: Craft Awards Branded Content Cadbury PS – #SayItWithPS Ogilvy Johannesburg Silver
Section D: Craft Awards Branded Content Chicken Licken® Double Chick’n Boerie™ Burger Debate Joe Public Connect Gold
Section D: Craft Awards Branded Content Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Silver
Section D: Craft Awards Branded Content Magnum MaXhosa Liquorice Silver
Section D: Craft Awards Branded Content New Balance #TrainingDay Levergy Leader
Section D: Craft Awards Branded Content Robertsons Reinvention Kitchen The Hardy Boys Silver
Section D: Craft Awards Most Effective Use of Content Shield Pressure Moments Gorilla Leader
Section D: Craft Awards Branded Content The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Branded Content Vodacom Youthday Ogilvy Johannesburg Silver
Section D: Craft Awards Innovative Solutions “Dirt is Good” – Why OMO created a dirt-activated African fable for children Ogilvy Cape Town Leader
Section D: Craft Awards Innovative Solutions A seat at the table Demographica Gold
Section D: Craft Awards Innovative Solutions Audi Q5 Fast Track Levergy Leader
Section D: Craft Awards Innovative Solutions Carling Black Label – Soccer song for change Ogilvy Cape Town Gold
Section D: Craft Awards Innovative Solutions Black – The Timeline Takeover Joe Public Connect Gold
Section D: Craft Awards Innovative Solutions  Black – Boring Pre-Roll Ads Joe Public Connect Gold
Section D: Craft Awards Innovative Solutions Garagista – For Sale Ale Duke Gold
Section D: Craft Awards Innovative Solutions Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Leader
Section D: Craft Awards Innovative Solutions SAB – The ‘Your Business in Lights’ Billboard Joe Public Connect Leader
Section D: Craft Awards Innovative Solutions Surf Laundry – School of Shine Liquorice Leader
Section D: Craft Awards Innovative Solutions Survivor Tree Email Gorilla Leader
Section D: Craft Awards Innovative Solutions The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Most Effective Use of Content Anglo American – A Day at a Modern Mine Joe Public Connect Leader
Section D: Craft Awards Most Effective Use of Content Cadbury PS – #SayItWithPS Ogilvy Johannesburg Silver
Section D: Craft Awards Most Effective Use of Content Clover Krush Goodness Campaign Amok Digital Gold
Section D: Craft Awards Most Effective Use of Content Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Silver
Section D: Craft Awards Most Effective Use of Content Investec Insterview Wunderman SA Bronze
Section D: Craft Awards Most Effective Use of Content KFC “Make A Meal Of It “ Using The Most Contentious Content In Soccer To Sell Streetwise Ogilvy Cape Town Silver
Section D: Craft Awards Most Effective Use of Content The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Use of New Technologies A seat at the table Demographica Silver
Section D: Craft Awards Use of New Technologies AXE Golden Ticket Gorilla Silver
Section D: Craft Awards Use of New Technologies Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Silver
Section D: Craft Awards Use of New Technologies Royco Rewards Mobitainment, ARC South Africa, Asakhane Silver
Section D: Craft Awards Use of New Technologies SAB – The ‘Your Business in Lights’ Billboard Joe Public Connect Silver
Section D: Craft Awards Use of New Technologies SAB – The invisible issue Joe Public Connect Silver
Section D: Craft Awards UX, Interface and Navigation Design Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Silver
Section D: Craft Awards UX, Interface and Navigation Design Sanlam Reality Website Publicis Machine Silver
Section D: Craft Awards UX, Interface and Navigation Design Survivor Tree Email Gorilla Silver

Section E: Special Direct Awards

SPECIAL DIRECT AWARDS

Section E: Special Direct Awards NPO Direct Marketing One School at a time – NEVER UNSANITARY PADS Joe Public Gold
Section E: Special Direct Awards NPO Direct Marketing POWA The news you need to see Joe Public Gold
Section E: Special Direct Awards Public Benefit Direct Marketing Campaign Road Accident Fund – #AlwaysRemember Mortimer Harvey Gold

Section F: Individual and Company Awards

INDIVIDUAL AND COMPANY AWARDS

Section F: Individual and Company Awards Young Direct Marketer of the Year Clarissa Fleischer from Rogerwilco
Section F: Individual and Company Awards Brand of the Year Black – The Future of entertainment (Joe Public Connect)
Section F: Individual and Company Awards Agency of the Year Joe Public Connect
Section F: Individual and Company Awards New Comer Award Social CREACHAs
Section F: Individual and Company Awards Zinthatu Award Joe Public Connect & Ogilvy Johannesburg
Section F: Individual and Company Awards Nkosi Award Levergy
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