Why Do We Need The Assegai Awards?
Since its inception, the DMA Assegai Awards has recognised and rewarded excellence
in all spheres of Direct Marketing. Results count! Just as the Assegai spear is
aimed carefully and with precision at its prey with one singular purpose, so too
does good direct marketing mark its target.
The Assegai Awards do not give honours for extravagant production values, enormous
budgets or big-name companies. Rather, it points in the direction of breakthrough
strategy, creative brilliance and outstanding results in all direct marketing media,
from mail and print to digital, mobile and broadcast. A DMA Assegai Award is a mark
of victory in the Direct Marketing Industry.