Traditional Media

3D

• MERIT: Awarded to Mortimer-Harvey for Absa Vehicle and Asset Finance Women's Campaign
• BRONZE: Awarded to Action Ambro’s for The Invisible Host
• SILVER: Awarded to Joe Public for Brothers for Life Direct Mailer
• GOLD: Awarded to Action Ambro’s for Swear All You Like

Direct Mail

• MERIT: Awarded to The Foschini Group for One Card. Endless Choices
• MERIT: Awarded to Edgars & 5th Dimension for Edgars July Red Carpet Experience
• BRONZE: Awarded to Lesoba Difference for Endangered Wildlife Trust Rhino Poaching
• SILVER: Awarded to The Agency/Action Ambro’s for Come Together
• GOLD: Awarded to Lesoba Difference for Nedbank MORE Fitness

Direct Response – TV, Infomercials & Radio

• MERIT: Awarded to Euro RSCG South Africa for Hair is for Keeps
• BRONZE: Awarded to Ogilvy Johannesburg for The dramatic turnaround
• SILVER: Awarded to Action Ambro’s for Find what’s his name
• GOLD: Awarded to DraftFCB for Lexus: Where optional is a standard

Direct Response – Outdoor, Ambient & Print

• MERIT: Awarded to Action Ambro’s for Free
• MERIT: Awarded to 4D Euro RSCG For Behind the Scenes
• BRONZE: Awarded to The Foschini Group for Got A Card Campaign
• SILVER: Awarded to Action Ambro’s for Maths is all that

Unaddressed Campaigns – Direct Distribution / Inserts

• MERIT: Awarded to Greymatter for Shopper's Friend
• BRONZE: Awarded to DraftFCB Cape Town for World of Certainty
• SILVER: Awarded to Lesoba Difference for Potatoes South Africa – Schools Campaign

Catalogue / Mail

• BRONZE: Awarded to Lesoba Difference for Direct Mail Centre Sales Toolkit - South African Post Office

Alternative Media – Activations / Experiential

• MERIT: Awarded to Tequila for Standard Bank My Card Activation
• MERIT: Awarded to Alphabet Soup for SAICA – Now I Can
• BRONZE: Awarded to Action Ambro’s for Find what’s his name
• SILVER: Awarded to Lesoba Difference for Wilderklawer Sweet Surprise Seedless Watermelon
• GOLD: Awarded to Lesoba Difference for Hawkers Campaign

Telephone Marketing

• MERIT: Awarded to Standard Bank of South Africa for AccessLiving – Invite to Apply
• BRONZE: Awarded to O’Keefe & Swartz for O’Keefe & Swartz Accidental Death and Disability Upgrade Campaign
• SILVER: Awarded to O’Keefe & Swartz for The Standard Bank Chartis Accidental Death Plan