This year’s Assegai Awards introduced a “leader” award, aligning very much to the
process adopted by the international Echo awards. Leaders are identified in the
final audited campaign scores based on the overall creative concepts which include
copy, graphics and production quality, marketing strategy and response results.
Leaders are those entries that could qualify in terms of their final audited scores
for an Assegai award. From the leader awards, the top scoring campaigns are then
awarded gold, silver and bronze awards. In some instances more than one gold, silver
or bronze is awarded – this only happens where campaigns have identical scores.
The Inkosi award – given to an entry that has excelled above all others across strategy,
creativity and return on investment – went to Boomtown Strategic Brand Agency for
“Always On”.
|
Company / Entrant |
Campaign Name |
Award |
|
Media Awards - 3D sponsored by 5th Dimension |
|
Boomtown Strategic Brand Agency |
Always On |
Gold |
|
TBWA Hunt Lascaris Durban |
Build it |
Gold |
|
M&C Saatchi Abel |
Mr. Delivery Blogger Drop |
Silver |
|
Ogilvy |
Dis Hoe Ons Rol |
Silver |
|
Action Ambro's |
Escape the Office |
Bronze |
|
Direct Mail |
|
Ogilvy |
Cell C Retention Pack |
Gold |
|
WinDirect |
Magic Boat |
Silver |
|
Mortimer Harvey |
Virgin Money "Gertrude" |
Silver |
|
Lesoba Difference |
Nedbank - Certificate of More |
Bronze |
|
Lesoba Difference |
Nedbank - Silver Service |
Bronze |
|
Action Ambro's |
Worst Job in the World |
Leader |
|
Action Ambro's |
It's Not Funny |
Leader |
|
Lesoba Difference |
Nedbank - Opportunity Pack |
Leader |
|
5th Dimension |
Edgars - Red Carpet |
Leader |
|
5th Dimension |
Edgars - Happy & Sad |
Leader |
|
Media Awards - Direct Response Advertising (TV, Infomercials & Radio) |
|
Leo Burnett |
Salvation Army |
Silver |
|
human.kind advertsing |
Ons Verstaan |
Bronze |
|
Prima Integrated Marketing |
Important things |
Leader |
|
human.kind advertising |
You Need The Hippo |
Leader |
|
Media Awards - Direct Response Advertising (Outdoor, Ambient & Print) |
|
Lesoba Difference |
MRA Print Ads |
Silver |
|
human.kind advertsing |
You Need The Hippo |
Bronze |
|
Prima Integrated Marketing |
The Malaria Movement |
Leader |
|
Unaddressed Campaigns (Direct Distribution / Inserts) |
|
Lesoba Difference |
Nedbank Professional Campaign |
Gold |
|
Action Ambro's |
Escape the office |
Gold |
|
Action Ambro's |
Nice to meet you |
Silver |
|
Alternative Media (Activations) |
|
Euro RSCG South Africa |
Volvo S60 Naughty Convoy |
Silver |
|
CKNet Internet Services |
Land Rover Evoque Reveal |
Silver |
|
Gloo Digital Design |
Brandhouse Drive Dry |
Bronze |
|
Prima Integrated Marketing |
The Malaria Movement |
Leader |
|
Alternative Media (Experiential) |
|
Gloo Digital Design |
South African Tourism Touch Table |
Silver |
|
NATIVE Digital Agency |
You need the Hippo |
Silver |
|
Gloo Digital Design |
BMW digital billboards |
Bronze |
|
Telemarketing |
|
The Standard Bank of South Africa Ltd |
Home loan fixed rate |
Bronze |
|
Online Advertising |
|
Prima Integrated Marketing |
The Hippo helps out |
Bronze |
|
Social Media |
|
Boomtown Strategic Brand Agency |
NMMU Flash Mob Viral Video |
Gold |
|
LM&P |
Doritos Late Night |
Silver |
|
CKNet Internet Services |
Land Rover Heritage Campaign |
Silver |
|
Ogilvy |
Don't Marry Kate Marry Me |
Bronze |
|
TBWA Hunt Lascaris Durban |
My SPAR Campaign (facebook) |
Bronze |
|
Euro RSCG South Africa |
Volvo S60 Naughty Convoy |
Leader |
|
Ogilvy |
Dis Hoe Ons Rol |
Leader |
|
Retroviral Digital Communications |
Nando's CEO |
Leader |
|
Ogilvy |
MGD Dark Horse |
Leader |
|
Trigger Communication Consulting |
Woolworths Advent Calendar |
Leader |
|
NATIVE Digital Agency |
You need the Hippo |
Leader |
|
Website |
|
Gloo Digital Design |
Samsung Smart TV |
Gold |
|
NATIVE Digital Agency |
VISI |
Silver |
|
HomeChoice |
August eCommerce Site |
Bronze |
|
Action Ambro's |
Worst Job in the World |
Leader |
|
HomeChoice |
Autumn's Falling Prices |
Leader |
|
Lesoba Difference |
Nedbank More Freedom Website |
Leader |
|
Action Ambro's |
Big Voice in the Sky |
Leader |
|
Email Marketing sponsored by Demographica |
|
Ogilvy |
SAA - Serving you the world |
Gold |
|
Prima Integrated Marketing |
The Careometer Campaign |
Gold |
|
Action Ambro's |
Escape the Office |
Silver |
|
HomeChoice |
Two Day Discount Voucher |
Silver |
|
HomeChoice |
Catalogue Teaser Series |
Bronze |
|
HomeChoice |
Countdown Sale |
Bronze |
|
HomeChoice |
48 Hour Sale |
Leader |
|
Action Ambro's |
Worst Job in the World |
Leader |
|
Ogilvy |
DStv's got your January sorted |
Leader |
|
Jinja Interactive |
Montblanc Fathers Day Mailer |
Leader |
|
Mobile sponsored by MTN |
|
Action Ambro's |
My Resignation |
Gold |
|
The Foschini Retail Group |
Xmas |
Silver |
|
MEC Carat |
Cell C Photocode |
Bronze |
|
TBWA Tequila |
IEC 2011 municipal elections |
Leader |
|
Mortimer Harvey |
Colgate Smile |
Leader |
|
NATIVE Digital Agency |
VISI |
Leader |
|
Multiple Channel |
|
Ogilvy |
Tell Trevor |
Gold |
|
Trigger Communication Consulting |
Nike More than Air |
Gold |
|
Draftfcb South Africa |
Hilux "Man Up" |
Silver |
|
Mortimer Harvey |
Absa Kweeka campaign |
Silver |
|
Ogilvy |
Dis Hoe Ons Rol |
Bronze |
|
Action Ambro's |
Big Voice in the Sky |
Bronze |
|
NATIVE Digital Agency |
Standard Bank |
Leader |
|
Trigger Communication Consulting |
Disney XD Launch |
Leader |
|
Euro RSCG South Africa |
Volvo S60 Naughty Convoy |
Leader |
|
TBWA Hunt Lascaris Durban |
TOPS SA FAVOURITES |
Leader |
|
human.kind advertsing |
You Need The Hippo |
Leader |
|
HomeChoice |
Autumn's Falling Prices |
Leader |
|
Aon South Africa |
One size doesn't fit all |
Leader |
|
CRM & Loyalty Sponsored by MTN |
|
Demographica |
SA Consumer Initiative |
Silver |
|
ERM |
|
Ogilvy |
Imperial iPledge |
Gold |
|
Action Ambro's |
You are called to bear witness |
Silver |
|
Lesoba Difference |
x2 ERM Programme |
Silver |
|
Dashboard Integrated Marketing |
Shell Internal CSI Campaign |
Bronze |
|
Database & Analytics sponsored by SAS |
|
Gloo Digital Design |
South African Tourism Touch Table |
Gold |
|
Liquorice Africa |
Sweetspot and smart-e |
Silver |
|
Copy |
|
M&C Saatchi Abel |
Mr. Delivery Blogger Drop |
Gold |
|
iKineo |
Oh, Darn |
Silver |
|
Lesoba Difference |
Youth Campaign - uturn |
Silver |
|
Prima Integrated Marketing |
MSF Somalia Appeal |
Bronze |
|
Action Ambro's |
Worst Job in the World |
Leader |
|
Art Direction |
|
M&C Saatchi Abel |
Mr. Delivery Blogger Drop |
Silver |
|
Lesoba Difference |
Peugeot Motors SA Loyalty Club Magazine |
Silver |
|
Prima Integrated Marketing |
A Platinum Experience |
Bronze |
|
Creative Solutions |
|
Boomtown Strategic Brand Agency |
Always On |
Gold |
|
Gloo Digital Design |
BMW digital billboards |
Gold |
|
Gloo Digital Design |
Brandhouse Drive Dry |
Silver |
|
M&C Saatchi Abel |
Mr. Delivery Blogger Drop |
Silver |
|
Action Ambro's |
Nice to meet you |
Bronze |
|
Gloo Digital Design |
South African Tourism Touch Table |
Bronze |
|
NATIVE Digital Agency |
Vodacom Thumbs Up |
Leader |
|
human.kind advertsing |
You Need The Hippo |
Leader |
|
Lesoba Difference |
Sapo Fat Free Campaign |
Leader |
|
Gloo Digital Design |
Samsung Smart TV |
Leader |
|
Public Benefit Awards |
|
3D |
|
5th Dimension |
Doctors Without Borders |
Silver |
|
Direct Mail |
|
WinDirect |
Magic Bean |
Silver |
|
Lesoba Difference |
EWT Santa Wish List |
Silver |
|
5th Dimension |
Cotlands - Heads & Hearts |
Silver |
|
Multiple Channel |
|
Lesoba Difference |
CSI Adoption Initiative |
Gold |
|
Copy |
|
Lesoba Difference |
CSI Adoption Initiative |
Gold |
|
New Comer Awards |
|
Dashboard Integrated Marketing |
Shell Internal CSI Campaign |
Gold |
|
Student Marketing Awards sponsored by Standard Bank |
|
University of Johannesburg - ASAI |
S.C.R.U.M |
Gold |
|
University of Pretoria |
Hand-Held Health: Mission Triple-H |
Gold |
|
University of Johannesburg - Think Tank |
Rugga Mondays |
Silver |
|
University of Johannesburg - The Urban Marketers |
Come Scrum with the boys, it’s worth a try |
Bronze |
|
Young Direct Marketer of the Year sponsored by Computer Facilities |
|
Dani Thurgood - Lesoba Difference |
|
Gold |
|
Company & Individual Awards |
|
Supplier of the Year sponsored by African Bank |
SAS |
Gold |
|
Organisation of the Year |
Computer Facilities |
Gold |
|
DM Education & Investment |
ABSA |
Gold |
|
DM Education & Investment |
Pollen Interactions |
Gold |
|
Public Sector Services |
SA Post Office |
Gold |
|
DM Marketer of the Year sponsored by Absa |
Khardine Craven |
Gold |
|
DMA Hall of Fame sponsored by Nedbank |
Andrew Ambrogioni |
Gold |
|
Inkosi Winner |
|
Boomtown Strategic Brand Agency |
Always On |
Inkosi |