2021 Finalists

MEDIA

Section A: MEDIA

Company Name Section/ Category Name of entry
HelloSquare Section A: 3D Tinkies
The Etal Group Section A: Direct Response Mass Media: TV, Print, Out-of-Home and Radio Viewers Discretion Advised!
Havas Media Section A: Direct Response Mass Media: TV, Print, Out-of-Home and Radio Leroy Merlon Fourways Store Opening
Clockwork Section A: Email Marketing Xbox Hall Of Fame
Mark1 Section A: Experiential Media Jive – Dala Your Colour
Penquin Section A: Experiential Media Light Up The Leo
Clockwork Section A: Mobile Marketing Xbox Hall Of Fame
Gorilla Section A: Mobile Marketing The Huletts National Humthem
Mobitainment Section A: Mobile Marketing MyNivea Refresh Your Details
Clockwork Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Xbox Hall Of Fame
Promise/Ogilvy SA Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle Lite/Welcome To Hotazel
Retroviral and Panther Punch Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns #MyKreepyTeacher
Levergy Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Nedbank Runified
Flume Digital Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Woolworths Mother’s Day Campaign
Promise Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle Lite/Easter Egg Creds
HelloSquare Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Tinkies
Mark1 Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Optive – Don’t Let Dry Eyes Distract You
Flume Digital Section A: Search Marketing: SEO and PPC Woolworths SEO
Ruby Digital Section A: Search Marketing: SEO and PPC Daikin-Purify Performance
Jellyfish Section A: Search Marketing: SEO and PPC Budget Insurance: Fighting back costs and adding value
Incubeta Section A: Search Marketing: SEO and PPC Driving Organic Success for Hyndai Automotive SA
Wunderman Thompson Section A: Social Media Zero Fee Swag
Sauce Advertising Section A: Social Media Debonairs Pizza – OTT
HelloSquare Section A: Social Media KOO
Retroviral and Panther Punch Section A: Social Media #MyKreepyTeacher
Digitas Liquorice Section A: Social Media Hellmanns Dinner In The Dark
Clockwork Section A: Social Media Xbox Hall Of Fame
The Hardy Boys Section A: Social Media Joko Add Your Voice
Promise/Ogilvy SA Section A: Social Media Castle Lite/Welcome To Hotazel
Mark1 Section A: Social Media Jive 5 Seconds of Funny
HelloSquare Section A: Social Media Tinkies
13th Floor & Carat Section A: Social Media Nivea Men – The Workshop 2.0
Flume Digital Section A: Social Media Canon Collective SA
Levergy Section A: Social Media Nedbank Runified
Promise Section A: Social Media Castle Lite/Easter Egg Creds
Clockwork Section A: Social Media Acer #InstaPitch
Oliver Marketing Ltd Section A: Social Media Shield MOVE MORE AT HOME
Levergy Section A: Social Media Nedbank Cup Play Your Part
Clockwork Section A: Social Media Netflix Malcolm & Marie
Sauce Advertising Section A: Social Media Debonairs Pizza – Pick A Box
House of Brave Section A: Social Media #SowetanKnowYourPlace
Oliver Marketing Ltd Section A: Social Media Aromat Comedy Club Season 2
Promise Section A: Social Media Castle Lite/ The Light Show
House of Brave Section A: Social Media Glenfiddich Challenge’s Club 2.0
Gorilla Section A: Social Media The Huletts National Humthem
Clockwork Section A: Websites Xbox Hall Of Fame

 

MULTI CHANNEL / COUNTRY AWARDS

Section B: MULTI CHANNEL / COUNTRY AWARDS

Company Name Section/ Category Name of entry
Levergy Section B: Best Direct Marketing Cross Border Campaign Nedbank Runified
MLS Communications Group Section B: Integrated Direct Marketing Campaign with under R500 000 budget Nando’s
Oliver Marketing Ltd Section B: Integrated Direct Marketing Campaign with under R500 000 budget Wuhu Black Friday
Grey Africa Section B: Integrated Direct Marketing Campaign with under R500 000 budget Viceroy
Promise Section B: Integrated Direct Marketing Campaign with under R500 000 budget Castle Lite/Easter Egg Creds
Promise/Ogilvy SA Section B: Integrated Direct Marketing Campaigns Castle Lite/Welcome To Hotazel
Jaw Design Section B: Integrated Direct Marketing Campaigns Just “pudo” it
Clockwork Section B: Integrated Direct Marketing Campaigns Xbox Hall Of Fame
Levergy Section B: Integrated Direct Marketing Campaigns Nedbank Cup #PlayYourPart
Promise Section B: Integrated Direct Marketing Campaigns Castle Lite/Easter Egg Creds
13th Floor & Carat Section B: Integrated Direct Marketing Campaigns Nivea Perfect & Radiant
Oliver Marketing Ltd Section B: Integrated Direct Marketing Campaigns Ola –  choose your joy
House of Brave Section B: Integrated Direct Marketing Campaigns Jungle #DoLifeWithHeart

 

Relationship Marketing Awards

Section C: RELATIONSHIP MARKETING AWARDS

Company Name Section/ Category Name of entry
Clockwork Section C: CRM Programmes Xbox Hall Of Fame
Arc SA Section C: CRM Programmes Dial Direct
Clockwork Section C: Database and Analytics Innovation Xbox Hall Of Fame
Mobitainment Section C: Database and Analytics Innovation MyNivea Refresh Your Details
Nandos Section C: Employee Relationship Marketing Changing Lives Through Song
Clockwork Section C: Loyalty Programmes Xbox Hall Of Fame

Craft Awards

Section D: CRAFT AWARDS

Company Name Section/ Category Name of entry
Digitas Liquorice Section D: Apps Bright Future Hygienica
Clockwork Section D: Art Direction Acer #InstaQuest
Retroviral and Panther Punch Section D: Branded Content #MyKreepyTeacher
Flume Digital Section D: Branded Content Canon Collective SA
Clockwork Section D: Branded Content Netflix How To Ruin Christmas
Promise Section D: Branded Content Castle Lite/ The Light Show
Promise Section D: Innovative Solutions Castle Lite/Easter Egg Creds
Wunderman Thompson Section D: Innovative Solutions Zero Fee Swag
The Hardy Boys Section D: Innovative Solutions Joko Add Your Voice
Clockwork Section D: Innovative Solutions Acer #InstaQuest
Promise/Ogilvy SA Section D: Innovative Solutions Castle Lite/Welcome To Hotazel
The Media Shop Section D: Innovative Solutions DStv OOH Disrupter
 Digify Africa Section D: Innovative Solutions Meet Naledi: WhatsApp Learning Bot To Educate The World
Levergy Section D: Innovative Solutions Nedbank Play Your Part Fanmode
Clockwork Section D: Innovative Solutions Acer #InstaPitch
Digitas Liquorice Section D: Innovative Solutions Bright Future Hygienica
Wunderman Thompson Section D: Most Effective Use of Content Zero Fee Swag
Promise Section D: Most Effective Use of Content Castle Lite/Easter Egg Creds
Retroviral and Panther Punch Section D: Most Effective Use of Content #MyKreepyTeacher
Wunderman Thompson Section D: Most Effective Use Of Content The Gift of 2020
Clockwork Section D: Most Effective Use of Content Xbox Hall Of Fame
Oliver Marketing Ltd Section D: Most Effective Use of Content Shield MOVE MORE AT HOME
Ads 24 Section D: Most Effective Use of Content Citypress & ABSA Money Makeover
Oliver Marketing Ltd Section D: Most Effective Use of Content Aromat Comedy Club Season 2
Wunderman Thompson Section D: Most Effective Use Of Content Be The Light
The Hardy Boys Section D: Use of New Technologies Joko Add Your Voice
Levergy Section D: Use of New Technologies Nedbank Cup Fanmode
The Media Shop Section D: Use of New Technologies DStv Explora Ultra
 Digify Africa Section D: Use of New Technologies Meet Naledi: WhatsApp Learning Bot To Educate The World
Carat Section D: Use of New Technologies ABSA SnapChat Innovation
Clockwork Section D: UX, Interface and Navigation Design Xbox Hall Of Fame

 

Individual and Company Awards

Section F: INDIVIDUAL AND COMPANY AWARDS

Company Name Section/ Category Name of entry
Gorilla Section F: Agency Credentials Gorilla
Hill+Knowltin Strategies SA Section F: Agency Credentials Hill+Knowltin Strategies SA
Mark1 Section F: Agency Credentials Mark1
Penquin Section F: Agency Credentials Penquin
Penquin Section F: Agency of the Year Penquin
Penquin Section F: Brand of the Year Penquin

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