2021 Winners

MEDIA

Section A: MEDIA

Company Name Section/ Category Name of entry Ranking
HelloSquare Section A: 3D Tinkies Leader
The Etal Group Section A: Direct Response Mass Media: TV, Print, Out-of-Home and Radio Viewers Discretion Advised! Bronze
Havas Media Section A: Direct Response Mass Media: TV, Print, Out-of-Home and Radio Leroy Merlin Fourways Store Opening Leader
Clockwork Section A: Email Marketing Xbox Hall Of Fame Bronze
Mark1 Section A: Experiential Media Jive – Dala Your Colour Gold
Penquin Section A: Experiential Media Light Up The Leo Leader
Clockwork Section A: Mobile Marketing Xbox Hall Of Fame Bronze
Gorilla Section A: Mobile Marketing The Huletts National Humthen Leader
Mobitainment Section A: Mobile Marketing MyNivea Refresh Your Details Leader
Flume Digital Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Woolworths Mother’s Day Campaign Bronze
Levergy Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Nedbank Runified Bronze
Promise Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle Lite/Easter Egg Creds Bronze
HelloSquare Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Tinkies Leader
Mark1 Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Optive – Don’t Let Dry Eyes Distract You Leader
Clockwork Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Xbox Hall Of Fame Silver
Promise/Ogilvy SA Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle Lite/Welcome To Hotazel Silver
Retroviral and Panther Punch Section A: Online Campaigns: banners, micro sites, remarketing and other online campaigns #MyKreepyTeacher Silver
Flume Digital Section A: Search Marketing: SEO and PPC Woolworths SEO Gold
Incubeta Section A: Search Marketing: SEO and PPC Driving Organic Success for Hyundai Automotive SA Leader
Jellyfish Section A: Search Marketing: SEO and PPC Budget Insurance: Fighting Back Costs and Adding Value Leader
Ruby Digital Section A: Search Marketing: SEO and PPC Daikin-Purify Performance Leader
13th Floor  & Carat Section A: Social Media Nivea Men – The Workshop 2.0 Bronze
Flume Digital Section A: Social Media Canon Collective SA Bronze
HelloSquare Section A: Social Media Tinkies Bronze
Levergy Section A: Social Media Nedbank Runified Bronze
Digitas Liquorice Section A: Social Media Hellmann’s Dinner In The Dark Gold
HelloSquare Section A: Social Media KOO Gold
Retroviral and Panther Punch Section A: Social Media #MyKreepyTeacher Gold
Sauce Advertising Section A: Social Media Debonairs Pizza – OTT Gold
Wunderman Thompson Section A: Social Media Zero Fee Swag Gold
Clockwork Section A: Social Media Netflix Malcolm & Marie Leader
Clockwork Section A: Social Media Acer #InstaPitch Leader
Gorilla Section A: Social Media The Huletts National Humthen Leader
House of Brave Section A: Social Media #SowetanKnowYourPlace Leader
House of Brave Section A: Social Media Glenfiddich Challenge’s Club 2.0 Leader
Levergy Section A: Social Media Nedbank Cup Play Your Part Leader
Oliver Marketing Ltd Section A: Social Media Shield MOVE MORE AT HOME Leader
Oliver Marketing Ltd Section A: Social Media Aromat Comedy Club Season 2 Leader
Promise Section A: Social Media Castle Lite/Easter Egg Creds Leader
Promise Section A: Social Media Castle Light/ The Lite Show Leader
Sauce Advertising Section A: Social Media Debonairs Pizza – Pick A Box Leader
Clockwork Section A: Social Media Xbox Hall Of Fame Silver
Mark1 Section A: Social Media Jive 5 Seconds of Funny Silver
Promise/Ogilvy SA Section A: Social Media Castle Lite/Welcome To Hotazel Silver
The Hardy Boys Section A: Social Media Joko Add Your Voice Silver
Clockwork Section A: Websites Xbox Hall Of Fame Silver

 

MULTI CHANNEL / COUNTRY AWARDS

Section B: MULTI CHANNEL / COUNTRY AWARDS

Company Name Section/ Category Name of entry Ranking
Levergy Section B: Best Direct Marketing Cross Border Campaign Nedbank Runified Silver
Oliver Marketing Ltd Section B: Integrated Direct Marketing Campaign with under R500 000 budget Wuhu Black Friday Bronze
Grey Africa Section B: Integrated Direct Marketing Campaign with under R500 000 budget Viceroy Leader
Promise Section B: Integrated Direct Marketing Campaign with under R500 000 budget Castle Lite/Easter Egg Creds Leader
MSL Communications Group Section B: Integrated Direct Marketing Campaign with under R500 000 budget Nando’s Silver
Clockwork Section B: Integrated Direct Marketing Campaigns Xbox Hall Of Fame Bronze
Levergy Section B: Integrated Direct Marketing Campaigns Nedbank Cup #PlayYourPart Bronze
Promise/Ogilvy SA Section B: Integrated Direct Marketing Campaigns Castle Lite/Welcome To Hotazel Gold
13th Floor  & Carat Section B: Integrated Direct Marketing Campaigns Nivea Perfect & Radiant Leader
House of Brave Section B: Integrated Direct Marketing Campaigns Jungle #DoLifeWithHeart Leader
Oliver Marketing Ltd Section B: Integrated Direct Marketing Campaigns OLA choose your joy Leader
Promise Section B: Integrated Direct Marketing Campaigns Castle Lite/Easter Egg Creds Leader
Jaw Design Section B: Integrated Direct Marketing Campaigns Just “Pudo” it Silver

 

Relationship Marketing Awards

Section C: RELATIONSHIP MARKETING AWARDS

Company Name Section/ Category Name of entry Ranking
Clockwork Section C: CRM Programmes Xbox Hall Of Fame Bronze
Arc SA Section C: CRM Programmes Dial Direct Leader
Clockwork Section C: Database and Analytics Innovation Xbox Hall Of Fame Silver
Mobitainment Section C: Database and Analytics Innovation MyNivea Refresh Your Details Silver
Nando’s Section C: Employee Relationship Marketing Changing Lives Through Song Gold
Clockwork Section C: Loyalty Programmes Xbox Hall Of Fame Silver

 

Craft Awards

Section D: CRAFT AWARDS

Company Name Section/ Category Name of entry Ranking
Digitas Liquorice Section D: Apps Bright Future Hygienica Leader
Clockwork Section D: Art Direction Acer #InstaQuest Silver
Retroviral and Panther Punch Section D: Branded Content #MyKreepyTeacher Gold
Clockwork Section D: Branded Content Netflix How To Ruin Christmas Leader
Flume Digital Section D: Branded Content Canon Collective SA Leader
Promise Section D: Branded Content Castle Lite / The Lite Show Leader
Digify Africa Section D: Innovative Solutions Meet Naledi: WhatsApp Learning Bot To Educate The World Bronze
Promise/Ogilvy SA Section D: Innovative Solutions Castle Lite/Welcome To Hotazel Bronze
The Media Shop Section D: Innovative Solutions DStv OOH Disrupter Bronze
Promise Section D: Innovative Solutions Castle Lite/Easter Egg Creds Gold
The Hardy Boys Section D: Innovative Solutions Joko Add Your Voice Gold
Wunderman Thompson Section D: Innovative Solutions Zero Fee Swag Gold
Clockwork Section D: Innovative Solutions Acer #InstaPitch Leader
Digitas Liquorice Section D: Innovative Solutions Bright Future Hygienica Leader
Levergy Section D: Innovative Solutions Nedbank Play Your Part Fanmode Leader
Clockwork Section D: Innovative Solutions Acer #InstaQuest Silver
Clockwork Section D: Most Effective Use of Content Xbox Hall Of Fame Bronze
Wunderman Thompson Section D: Most Effective Use Of Content The Gift of 2020 Bronze
Promise Section D: Most Effective Use of Content Castle Lite/Easter Egg Creds Gold
Wunderman Thompson Section D: Most Effective Use of Content Zero Fee Swag Gold
Ads 24 Section D: Most Effective Use of Content Citypress & ABSA Money Makeover Leader
Oliver Marketing Ltd Section D: Most Effective Use of Content Shield MOVE MORE AT HOME Leader
Oliver Marketing Ltd Section D: Most Effective Use of Content Aromat Comedy Club Season 2 Leader
Wunderman Thompson Section D: Most Effective Use Of Content Be The Light Leader
Retroviral and Panther Punch Section D: Most Effective Use of Content #MyKreepyTeacher Silver
The Hardy Boys Section D: Use of New Technologies Joko Add Your Voice Gold
Carat Section D: Use of New Technologies ABSA SnapChat Innovation Leader
Digify Africa Section D: Use of New Technologies Meet Naledi: WhatsApp Learning Bot To Educate The World Leader
Levergy Section D: Use of New Technologies Nedbank Cup Fanmode Leader
The Media Shop Section D: Use of New Technologies DStv Explora Ultra Leader
Clockwork Section D: UX, Interface and Navigation Design Xbox Hall Of Fame Gold

Special Direct Awards

Section E: SPECIAL DIRECT AWARDS

 

Individual and Company Awards

Section F: INDIVIDUAL AND COMPANY AWARDS

Company Name Section/ Category Name of entry Ranking
Penquin Section F: Agency of the Year Penquin Silver
Penquin Section F: Brand of the Year Penquin Bronze
Gorilla Section F: IAS Agency Credentials Gorilla Bronze
Hill+Knowltin Strategies SA Section F: IAS Agency Credentials Hill+Knowltin Strategies SA Bronze
Mark1 Section F: IAS Agency Credentials Mark1 Bronze
Penquin Section F: IAS Agency Credentials Penquin Leader
Retroviral and Panther Punch Section F: Newcomer of the Year Retroviral and Panther Punch
Wunderman Thompson Section F: The Zinthatu Award Wunderman Thompson Thompson
Promise Section F: The Zinthatu Award Promise
Nando’s Section F: TheNkosi Award Nando’s SA
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