How To Enter an Award

The Assegai Award entries will be done completely online.

All it takes is 4 easy steps. See below:


Go to the Award Categories page. Here you will be able to view all the awards categories per section.
Your entry form needs to cover the strategy, creative and return on investment elements of your campaign. All you need to do is put that information into a Word or pdf document with your entry title and category for which you are entering. That’s it! The only restriction to this blank canvas entry form is that it may not exceed three pages. Entries will not be judged if it is longer than three pages.

You have a blank canvas to put down any information and creative elements to motivate why this campaign should win a gold in this category. You may include external links to material that showcases elements of your campaign.

Please use this as a guideline to completing your entry:

Strategy: 30% – Campaign context, objectives, high level strategy and tactics, media used, target audience.

Creativity: 30% – Big idea and implementation. Where relevant, include design elements and or links to further/other material, including audio-visual, that facilitates in showcasing the creative aspects of your campaign.

Return on Investment: 40% – Budget and results information.


Go to the Awards Submissions page. Log in with your username and password and once logged in you will be redirected to the competition entries page. Choose the relevant category from the drop down list and then click on the ‘Add to basket’ button. Then click on the ‘Cart’ link to view your basket.


On the Cart/Basket page, review your order and if satisfied click the ‘Proceed to Checkout’ button. On the checkout page, you will be asked for your details, the name of the entry and then the 3 sections, Strategy, Creativity and Return on Investment need to be completed, a maximum of 500 words for each one.


Once complete, click on the ‘Play Order’ button and you will be taken to a secure payment gateway run by PayFast where you will be asked for your card details. On successful completion of this transaction you will receive an email which will contain you invoice.

If you have any queries please email