Competition Entry Section A Direct Response Mass Media: TV, Print, Out-of-Home and Radio
Section A Direct Response Mass Media: TV, Print, Out-of-Home and Radio
The last day for entries is midnight 25th September 2018.
Campaigns need to have run between January 2017 and August 2018.
Please note that once you submit your entry and pay via PayFast, an invoice will be emailed to you.
For Sections A each campaign is judged on three metrics:
1. Strategy – weighted at 30%
2. Creativity – weighted at 30%
3. Return on Investment (ROI) – weighted at 40%